How Niyi Omotayo Is Building a Business That Inspires People Through Art

What problem are you solving with your startup and how are you solving it?

I have always loved to put a smile on the face of people, so I started Niyi Art to inspire people through my art.

Since launch, what has worked to attract and retain customers?

The importance of good customer service cannot be overemphasized in business. With good customer service, I have been able to attract and retain customers for my business.

How did you fund your business?

I funded my business by myself and most importantly i re-invest my profit back into the business to keep the business running.

What have been the most influential books, podcasts, or other resources for you?

The Value of Everything is one great documentary that inspires me, and i urge everyone to go see the documentary too.

What were the biggest challenges you faced and the obstacles you overcame?

My biggest challenge is not getting enough support as a child growing up regarding my passion for art. I got a lot of discouragement from family and friends but, but i didn't allow that to deter me while growing up, I kept on pushing because I was convinced I was doing the right thing.

What is your greatest business achievement to date?

One great achievement i cherished so much till date is being able to work with and exhibit my works in galleries. This is what every artists look forward to.

Where would you like your startup to be in five years?

Wow, in the next five years, I want to build a strong portfolio and have my work displayed in various renowned museums in Nigeria and Africa.

What software or technology has made the biggest difference to your business?

Instagram and WhatsApp are the major apps that I use for my business and they are super effective. Unfortunately, a lot of businessmen and businesswomen are sleeping on it.

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If you had the chance to do things differently, what would you do?

if I had the chance, one thing I would do differently is I would have gone to art school against my parents' will.

What are some sources for learning you would recommend for entrepreneurs who are just starting?

Reading books, YouTube and Google are also great mediums for learning but sadly they are underestimated.

Advice for other entrepreneurs who want to get started or are just starting out?

There is no perfect time, Just get started. If you fail, you don't lose. You rather learn and get wiser.