Overview
When starting an eCommerce business, the kitchen niche is one of the profitable niches to get into, and a portable blender is a good item to consider, it’s a very lucrative business that even bigger brands are making millions from.
They buy in bulk and customize their brand on the product and start marketing. This is what brands like Blendjet, Smoovii, Blendi Blender are doing.
How To Go About It.
There are many websites you can buy your portable blender from in bulk and brand it, websites like Alibaba, AliExpress, ExportersIndia, TradeIndia
Search the product on any of the above websites, contact the seller and negotiate, brand your product and get them shipped to you, then start marketing.
Getting Started!
Search the product on any of the above websites, contact the seller and negotiate, brand your product and get them shipped to you, then start marketing.
What Next?
- Decide on the brand name you want for your product
- Create a social media account for your brand. Make sure you have a uniform name on Facebook, Instagram, and Twitter
- Upload clean pictures of your blender on all social media, when you get your product shipped to you, you can hire a photographer to take the pictures or you can take the pictures yourself with your smartphone.
Cost of Startup
You can start this business with as low as N100,000 depending on you, then you set aside some money for marketing.
Marketing Strategies
Organic Method: Organic Marketing strategy is an effective method that allows you to grow organically, it helps to create awareness for your brand. Though it’s effective, it also takes time for one to see results.
You can build organic awareness through Facebook, Facebook Groups, Facebook Pages, Twitter, and Instagram
Paid Advertising: If done correctly, this is the best method you can use to get sales for your business. Facebook/Instagram and Youtube advertisements are the best to sell your Portable Blenders.
Tips: Use both organic and paid marketing for your business for better results.
Pros and Cons: Blender Business is a very lucrative business, but requires that you put in the effort that is needed.
Estimated Monthly Revenue: Depending on how many products you ordered, you can make X4 profit on your capital.
Let’s do some simple calculations.
If you ordered for 100pc of portable blender @ $1.5 cost price that’s $150 total cost for 100pcs
You can sell each for $12 here in Africa, which is total revenue of $1200 from selling 100pcs
That’s a whopping profit of $1005
Estimated Monthly Cost: You should budget at least $100 for advertisement if you want to see great results.
