Tobi Okafor Documentary
Tobi Okafor
StackFlow · Nigeria
Tobi built StackFlow from a Lagos bedroom to $2M ARR in 3 years, serving over 400 SaaS companies globally with workflow automation.
Founder Timeline
Quit corporate job, began building solo
Launched MVP, first paying customer
Hit $10K MRR, hired first engineer
Crossed $500K ARR, product-market fit confirmed
Scaled to $1M ARR, expanded team to 6
Crossed $2M ARR, opened London entity
Intelligence Breakdown
Key Lessons
Distribution beats product — build your audience before you build your product.
Price confidently from day one. Underpricing is the most common founder mistake.
Hiring before you have revenue clarity destroys most early startups.
Your first 100 customers tell you everything. Listen obsessively.
Free tiers only work if your product has natural virality built in.
Founder Snapshot
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