The side hustle idea of creating a marketplace that helps brands find influencers is essentially about creating a platform or service that connects brands with social media influencers who can promote their products or services.
Influencer marketing has become increasingly popular in recent years as a way for brands to reach their target audience through the voices of influencers who have large followings on social media. However, it can be challenging for brands to identify and connect with the right influencers for their specific campaign needs.
This is where a marketplace that helps brands find influencers comes in. The platform would provide a database of influencers that brands can search through based on factors such as location, niche, audience demographics, engagement rates, and more. The platform may also provide tools for brands to manage their campaigns, track results, and pay influencers.
Creating a marketplace that helps brands find influencers can be a lucrative and rewarding venture. Here are some steps you can take to get started:
- Research your market: Before diving into creating your marketplace, research your potential customers – brands and influencers. Understand what their needs and pain points are and how you can address them with your platform.
- Build your platform: Once you’ve identified your target market, you can start building your platform. You’ll need to create a website or app that makes it easy for brands to find and connect with influencers. Consider building features like search filters, analytics, and payment processing.
- Attract influencers: To make your platform attractive to brands, you’ll need to have a diverse and active pool of influencers. Consider reaching out to influencers on social media, attending influencer events, or partnering with existing influencer networks to attract influencers to your platform.
- Attract brands: Once you have a pool of influencers, start marketing your platform to brands. Consider reaching out to brands on social media or via email, offering free trials or discounts to early adopters, and attending industry events to promote your platform.
- Maintain and grow your platform: As your platform grows, continue to make improvements and add new features to meet the needs of your customers. Listen to feedback from both brands and influencers, and make adjustments to improve user experience and satisfaction.
How Brett Owens Created A Two-Sided Marketplace That Helps Brands Find Influencers And Makes Over $2k Monthly.
Brett Owens is the founder and Chief Matchmaker of Afluencer, a company that matches brands with influencers for product promotion. Owens created Afluencer after hearing from store owners who wanted social media influencers and creators to spread the word about their products.
The company began as an agency and focused on influencer recruitment only for the first year, before adding brand recruitment in the second year.
Afluencer now has over 6,500 active influencer users and 1,000 active brand users. Owens learned the importance of specificity when searching for influencers and found the exercise helpful in knowing what to build for the app. The influencer marketing industry is still new, and Afluencer helps to connect brands and influencers.