Founder Profile
Vincent Adeoba
Founder
Transtura
Vincent Adeoba is a Nigerian entrepreneur and former founder of Transtura, now working at PwC New York after navigating the challenges of building in Nigeria’s transport sector.
At A Glance
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Background
Company Overview
Transtura was a Lagos-based ride-hailing startup focused on improving urban transportation. The company aimed to provide efficient and reliable mobility solutions but faced significant operational challenges due to regulatory constraints and union-related pressures. Despite its potential, factors like revenue deductions, vehicle impoundments, and driver safety issues impacted its ability to scale sustainably.
Full Bio
Vincent Adeoba is a Nigerian entrepreneur and former founder of Transtura, a ride-hailing startup built to improve transportation in Lagos.
Before launching Transtura, he worked at PwC Nigeria, where he gained corporate and strategic experience. Driven by a desire to solve real-world problems, he ventured into entrepreneurship, tackling one of the most complex sectors in Nigeria—transportation.
After the challenges and eventual shutdown of Transtura, Vincent transitioned back into the corporate world, securing a role at PwC New York. His journey reflects resilience, adaptability, and the courage to take risks despite uncertainty.
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