Luca Restagno

After selling a SaaS in 2021, I was looking for a new product idea. Around March 2021 I started being active on Twitter and posting content related to web development (I’m a Frontend Engineer) — I wanted to build an audience to support me, get feedback, and grow my future projects. Many Twitter big accounts talk about Twitter DMs as a powerful tool to create good relationships, but I was doing this on the side of a day job, and I didn’t have time to reach out to every follower. So, I thought about automating the process, and I built the first MVP, an automated welcome message to kickstart new conversations.

I’m solving the problem of kickstarting new conversations via Twitter DMs. Some people on Twitter are introverts, who are worried about reaching out to people. They are worried about being rejected or ignored. The automated welcome message removes all that pain, as you don’t know when the message is sent, and you start chatting when and if the users reply back (and it happens more often than you can imagine). Since then, I also added the possibility of cold outreach via DMs, to automate the giveaways (automatic messages sent based on the tweet reply of a user), and lately external webhook support (for integrations with Slack, AirTable, Google Sheet, and many external services).

building in public is what I love doing, and I do that well on Twitter. It means that I share my struggles, what I’m building even before it’s ready, I share my MRR growth publicly, and so on. People are interested in stories and learning from others. Also, Hivoe is a product related to Twitter, so my audience quite often converts to new subscribers.