Hi Pozar, what’s your background, and what are you currently working on?
Thank you Guys at Founders’ Story for this. I feel honored and I count this a beautiful privilege. Thank you once again.
To begin with, my name is Paul Victor Balogun (Pozar). I’m a graduate of Agriculture from the University of Ilorin. A lot have wondered and still wondering how an agriculturist by discipline will be walking the design path.
Well, aside from my unwavering passion for art and creative design ever since I began to discover myself as a young lad, also as I advanced in life God began to unfold the scrolls of my destiny to me which then was confusing but also comforting all together because all still resonated with my passion.
So, though I was confused at those times, still I could understand why I had so much thing for art and design only that the word from God gave me directions and specified my path amongst so many paths in the design industry to follow in fulfilling purpose.
And by now I’m sure a lot of readers would begin to ask about so much of the God factor up there, well, I would love to break it to you that it’s totally incomplete to talk about myself and my brand Beepsoft without bringing God into the picture. There are just some things we cannot leave without saying.
So as an undergraduate then, studying. I was also into other things which I started and tried out also, some of which were news and media blogging, creation of blogger sites designs by building their HTML themes to my taste. I was also into E-commerce. Some from all of these which I left due to how much time they demanded of me as a student and ALL which I left due to my understanding of my life’s map.
So, sometime around 2016 while still in school, I started walking my way into design, graphic design to be specific. And on the 12th of July, 2018 I founded Beepsoft alongside my wonderful co-founder; Tolulope Hannah Oyinloye.
Since then we’ve been on this design journey up till today and we’re still moving by God’s Grace.
Beepsoft which is a brand and corporate design agency also has evolved to add a fashion house under her which deals in wigging services, sales of hairs, and also sewing of bespoke female dresses.
Also, we now have Beepsoft Academy started, where we train people who are interested in learning graphic design even from beginners level, professionally.
What motivated you to get started with (Beepsoft)?
Okay, what really motivated me to get started with Beepsoft was first my passion for creative design and my desire to see how functional and meaningful design can help brands and businesses across every niche.
Secondly was when I discovered and understood what I was supposed to be doing, it was then that I left every other engagement and pushed to bring Beepsoft on the landscape.
Since launch, what has worked to attract and retain customers?
What has always attracted customers since launch is the level of quality, excellence, and worth we give customers for their capital investment. How well and best we help brands to communicate their messages through our designs has always been an attractive force.
Also, referral. You see, what many service-rendering brands do not understand is that one of the major tools for attracting and retaining customers is “customer”. How well you treat your customers and give good deliveries leaves you to how loyal they can be to your brand and how far they can trust your brand to recommend to anybody who needs the services of what your brand provides.
But we must admit that if God hasn’t been helping in this, we attract and retain in vain.
What’s your business model, and how have you grown your revenue?
Our business model rests on simply giving the best services/output at subsidized prices or charges compared to the industry’s rate. Not underpaid charges but reasonably subsidized still with assurance for excellent deliveries.
And how we manage to grow our revenue is simply pumping a certain percentage of our gross income into our branding and acquisition of more tools, resources, and new age/trending knowledge, that way we don’t fall short of customer satisfaction and much more income is generated.
What are your business goals for the future?
Definitely, taking over the digital branding and design space across the globe 🌎 by bringing meanings, functions, and life into designs and also helping as many businesses/brands find their place in their respective industries through our designs and branding.
And Beepsoft Academy is also positioned to train and produce excellent, vibrant, and prolific designers across the globe.
What have been the most influential books, podcasts, or other resources for you?
Quite a lot of books have influenced my life. But one of the most influential books I’ve read is “Still Doing the Impossible” by Oral Roberts and so many of Baba Kenneth E. Hagin’s books. Also “Typographic Systems” by Kimberly Elam.
And speaking of Podcasts, just anything from The Futur Podcast by Chris Do.
Which were your marketing strategies to grow your business?
Alright, at Beepsoft we mainly use education on branding and designs, awareness, and also our works as a marketing strategy. Just because this helps to tell much deeper of how well our customers and potential customers can trust their brands in our hands.
What were the biggest challenges you faced and the obstacles you overcame?
Hmm, really one common truth about every startup is the struggle to commit to investment of all kinds that is required into that startup/business.
Many founders don’t understand the place of investing, and not just the investment of time but investing heavy resources and trusting the plans on their drawing board to play out.
There is always a place where sacrifices cannot be taken away and this is majorly what challenges many entrepreneurs, where their moving forward demands that they put their all into the business.
We also faced this as a challenge not because we were not willing to invest but because we started from zero and our rising was totally from the scratch. But God helping us and we are also very intentional about the commission, we gave it our all and still doing till tomorrow.
If you had the chance to do things differently, what would you do?
Lol! I would have chosen to study designing for my five years in school instead. Well, that’s on a lighter note because none of my past is a waste, and all that happened profits for good.
Have you had any failed business?
Err. I’ll rather say “businesses on hold”.
I was into news and media blogging. I never really spent on that because I created the blog myself and I was earning from it even though very little at that time. I was into E-commerce also which has been on hold since I discovered it was affecting my study (time-wise). I was also into sales of agro produce which I also put on hold.
Many of which I put on hold just to have my eyes single. But God willing, there are plans to revisit them.
What are some sources of learning you would recommend for entrepreneurs who are just starting?
For the creative design industry, firstly, I’ll recommend you learn from someone or an agency that understands what they’re doing.
Then you could use resources such as YouTube and Udemy to really update your learning. Instagram is also there to meet up and link up with matured creative minds, Pinterest and Behance as sources to get inspiration.
Advice for other entrepreneurs who want to get started or are just starting out?
My advice for other entrepreneurs who want to walk this path is that:
Start from somewhere, I repeat start from somewhere but “follow who know road”.
Put God first and also be willing to put in your all to get better daily. No one is an island so don’t be sorry to look up to people or check up people’s creative works to learn from.
Humility will take nothing from you but will add so much to you.
Where can we go to learn more about you?
You can learn more about Beepsoft HERE.
You can reach me via LinkedIn.