Resources

Guides

Curated guides for serious builders.

Founder Story guides and internal resources that help readers understand the playbook, the platform, and the broader ecosystem.

27Guides in this library

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Showing 1-8 of 27 guides

Guide

15 Reasons To Start Your Own Business

Founder Story

Starting a business isn’t for everyone. While some people are hungry to start a business and lead it to success, there are others that starting or running a business seems scary and intimidating to them.

Why it matters

Starting a small business is a big step for anyone to take, because it may require leaving the comfort and security of a regular job for a more uncertain financial future.

Best for

Founders and operators studying how others think, build, and execute.

Curated by Founder Story

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Guide

4 Lessons To Know About Entrepreneurship

Founder Story

Starting and managing a business is no small feat, but its rewards can be huge. Everyone wishes to set up a business but only a few people end up starting a business, and even fewer people end up running successful businesses.

Why it matters

Many aspiring entrepreneurs have great ideas for startups, but having an idea is one thing, executing the idea is another thing. So, here are some key lessons to know about entrepreneurship before starting your own business.

Best for

Founders and operators studying how others think, build, and execute.

Curated by Founder Story

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Guide

4 Reasons Why People Advertise

Founder Story

Advertising is simply how you encourage consumers to buy your products, services or ideas.

Why it matters

Having said this, people have different reasons for which they advertise.

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Founders and operators studying how others think, build, and execute.

Curated by Founder Story

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Guide

5 Best Crowdfunding Sites to Fund Your Business Ideas in Nigeria

Founder Story

Crowdfunding sites also known as fundraising sites are websites that enable people to raise money for their projects or businesses from a large number of people who find such projects or businesses interesting.

Why it matters

Crowdfunding is becoming an increasingly popular way for entrepreneurs to fund their business ideas.

Best for

Founders and operators studying how others think, build, and execute.

Curated by Founder Story

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Guide

5 Content Marketing Tips Every Entrepreneur Must Employ

Founder Story

If you are operating a startup or a new entrepreneurial project and you are struggling to scale it, having a powerful content marketing strategy is a must.

Why it matters

Creating and distributing good content helps to drive traffic, leads, sales, as well as increase brand awareness. The premise behind it is very simple. You write engaging content that your audience loves, this directs them to your website/online store and they become loyal fans/customers.

Best for

Founders and operators studying how others think, build, and execute.

Curated by Founder Story

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Guide

5 Key Financial Tips for Entrepreneurs

Founder Story

With more people dreaming of being entrepreneurs, the ticket to success may not be in having the next killer idea or disruptive concept, but in having stronger financial management than the next guy in line.

Why it matters

How to handle your finances should be the first question you should ask yourself when planning to launch a startup.

Best for

Founders and operators studying how others think, build, and execute.

Curated by Founder Story

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Guide

5 Reasons Why Marketing Is So Important

Founder Story

Marketing is one of the most important things a business can do. How you market your business determines if the enterprise will be successful or not.

Why it matters

Marketing is a tool used to create and maintain demand, relevance, reputation, competition, and more. Without it, your business is likely to close down due to lack of sales.

Best for

Founders and operators studying how others think, build, and execute.

Curated by Founder Story

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Guide

5 Tips for Writing High-Converting Emails

Founder Story

Around the world, both professional and personal Internet users rely heavily on email. While it may be one of the oldest tools known to the Internet, it’s not showing any signs of becoming outdated any time soon.

Why it matters

Email marketing is an age-old strategy that still effectively helps businesses convert their prospects as well as engage with their customers. If used logically, it can offer a massive return on investment (ROI).

Best for

Founders and operators studying how others think, build, and execute.

Curated by Founder Story

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Showing 1-8 of 27 guides

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