Can you tell us a bit about yourself?
I am Damola Oyekunle, a digital marketing consultant and the Founder of Dptrax, a Digital Marketing agency.
Fantastic. What motivated you to go into digital marketing?
It’s an interesting story. I studied computer engineering because I love computers and games, and I ended up falling in love with coding. I started learning how to build applications, websites, and the like. After building my first website, I realized that was just the first part of the equation. The second part was learning how to promote this newly acquired skill. In my research, I found that there are various ways to acquire clients. I opted for inbound marketing, which includes social media marketing, search engine optimization, and the like.
I started with SEO and grew curious about other marketing avenues. I learned about conversion rate optimization, paid ads, etc., and just kept going. My first job was search engine optimization-related, and my next role was at Jobberman, where I was also involved in search engine optimization before being promoted to Head of Digital Marketing. That’s how I landed in digital marketing.
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This is absolutely incredible.
Yes 😄. Not everyone can excel in tech, and not everyone can excel in digital marketing. Pick something, focus on it, and give it your best. If it doesn’t work, choose something else.
What challenges did you face while learning new skills, and how did you navigate them?
To be honest, I personally did not face any challenges when it came to learning, largely due to my mindset. I approach things from a logical perspective.
I started this journey in university. The closest thing to a challenge was limited internet access, as I wasn’t born with a silver spoon. In school at Unilag, there was a place called the Botanical Garden where they sold internet access very cheaply. Most people didn’t use up their time, so my friends and I would collect unused time from the ground and use it. This was fueled by a hunger for knowledge (and we also needed the data to download games 😄).
Another challenge was optimizing my learning process while balancing school commitments, especially since digital marketing is a broad field. I took a course called “Learning How to Learn” on Coursera, which helped me understand how to learn more effectively. I invested every spare change I had in courses and tools, often borrowing money from my sister to pay for them.
In terms of entrepreneurship, hiring and managing burnout or mental strain are challenges. Building systems and processes can help with hiring, while a strong social circle can help manage the emotional toll.
This is incredible. Do you have any advice for aspiring or existing entrepreneurs?
The first important thing is to have money in your bank account 😄. Financial stress can lead to poor decision-making. Keep a 9-5 job and start small. Prepare for failures and understand that marketing is crucial for your business.
I usually recommend having at least six months’ salary in your bank account before quitting your job to focus on entrepreneurship. While there are outliers who can succeed quickly, it’s generally a good idea to have a safety net.
This is absolutely incredible. Thank you for sharing your story with Founder Story